Meme tokens have the potential to disrupt eCommerce by introducing new forms of community-driven payments and rewards. Platforms that accept tokens like Dogecoin or Shiba Inu enable fast, low-fee transactions, attracting crypto-savvy customers. Additionally, meme tokens can power loyalty programs, where users earn or redeem tokens for discounts or exclusive products, fostering engagement. Viral campaigns involving meme tokens can also create buzz around specific brands, driving both customer acquisition and retention. However, for sustained impact, eCommerce platforms need to integrate meme tokens seamlessly and address concerns around price volatility to build trust among users.